About

Talasin, an Amazigh female name meaning ‘stories’ or ‘tales’, is a wholistic attempt to preserve, revitalize and elevate Morocco’s ancient craft of weaving handmade rugs.

A form of tapestry in its origins, Amazign rugs are deeply enmeshed with the lands, people and fauna of the northern Maghreb. However, due to mass production and commodification of the rug industry, the Moroccan “Berber” rug today exists as a shadow of a reflection of itself.

Built from its very own soil at the foothills of the High Atlas Mountains, Talasin’s purpose is to go deep to the source of this heritage craft. Rich with its ancient materials and processes, it seeks to reinvent, reintroduce and bring to light this loving art.

Nurturing
Excellence

Talasin, founded by Shane Ordovás in partnership with a skilled team of local weavers, dyers, and artisans, is dedicated to refining and developing Morocco’s rich heritage of rug weaving.

Located in the foothills of the High Atlas Mountains, Talasin’s weaving atelier of over 50 weavers is run as a women-led cooperative enterprise. Having honed their craft through an organically passed down set of traditions for generations on end, they not only receive further training upon joining the atelier, but also social security, completely flexible working conditions, pensions and remuneration three times higher than the national average.

The above both compensates them for their invaluable work and sets the framework for a self-sustaining community of rural artisanry, non-disruptive to their current lives. Central to the vision of Talasin is thus a simultaneous uplifting and economic empowerment of this community of women-weavers.